Business stationery is the first step in building a corporate identity. It allows a free expression of one’s true personality in a smart, 'business’ sort of way. If you are an artist, or employed ‘in the media’ you can give your imagination free rein. For most other kinds of business, it is best to be conservative and project an image of practicality.
The finer print…
The purpose a business card is to introduce you. It is also an invitation to establish and retain communication.
• Your card should bear your name, position and responsibility in the organization, the name of the business, address, a scaled down logo (if any) and information about how you can be contacted.
• Use a standard sized business card. If your card is too large to fit into a card holder or wallet, it will end up in the back of a drawer or thrown in a dustbin, and it’s of no use to anyone there!
• The standard business card measures 31/2 inches by 2inches. The most appropriate font size for a business card is 8-10 point for name and business name and 6.5-8 point for address and other information.
